Forge Your Future Brand & Media Toolkit
Build the Future. Share the Story.
The Forge Your Future campaign is a statewide effort to connect students, educators, businesses, and communities to meaningful career pathways across Wyoming. This toolkit provides everything you need to share the message, amplify the mission, and get involved.
Forge Your Future is more than a campaign. It is a movement designed to highlight real opportunities, real careers, and real futures being built across Wyoming.
Whether you are a school, a business, or a community organization, this toolkit is built to help you access and use campaign materials in a way that aligns with your role.
Use the sections below to find resources tailored to you, along with brand guidelines and media usage expectations.
EDUCATION PARTNERS
Who This Is For
Educators, school counselors, administrators, and workforce development programs.
How You Can Use Forge Your Future
- Introduce students to real-world career pathways in Wyoming
- Share career exploration videos in classrooms or advising sessions
- Incorporate materials into career readiness programming
- Guide students toward industries aligned with their interests
Recommended Use
Use Forge Your Future content as a bridge between education and opportunity. These materials are designed to spark conversation and help students visualize their future.
Available Resources
- Classroom-ready videos
- Printable handouts and rack cards
- Social media graphics for school channels
Business PARTNERS
Who This Is For
Employers, industry leaders, and workforce partners.
How You Can Use Forge Your Future
- Showcase your involvement in workforce development
- Share campaign videos featuring your business
- Highlight career opportunities within your organization
- Support recruitment and awareness efforts
Recommended Use
Position your business as part of the solution. Sharing Forge Your Future content demonstrates your commitment to growing Wyoming’s workforce and investing in future talent.
Available Resources
- Company-feature videos
- Branding assets for co-promotion
- Recruitment support materials
COMMUNITY PARTNERS
Who This Is For
Nonprofits, chambers, economic development groups, and local organizations.
How You Can Use Forge Your Future
- Promote workforce opportunities in your community
- Share content through newsletters, events, and social media
- Support local businesses and education partners
- Reinforce the message of building futures in Wyoming
Recommended Use
Use Forge Your Future to create alignment across your community. This campaign is most effective when organizations amplify it together.
Available Resources
- Shareable social graphics
- Video content for events and outreach
- Printable collateral
BRAND GUIDELINES
Logo Useage
The Forge Your Future logo is a key part of maintaining a consistent and recognizable campaign identity.
Best Practices:
- Maintain clear space around the logo using the height of “your” as spacing
- Use approved color variations only
- Ensure high contrast for readability
- Do not alter, stretch, or modify the logo
Logo Variations
Primary (light and dark versions)
Light versions for photography overlay
Color Palette
Use official campaign colors to maintain consistency:
#7a2f1a
#a32a30
#6c757d
#abb9c2
#000000
#f8f2f0
Typography
- Use clean, readable fonts for body text
- Avoid using logo fonts for general content, as they are reserved for branding use only
Branding Fonts are:
Milkstore 3 – Purchase this font
Capital – Activate this Adobe font
Visual Style
- Bold, high-contrast imagery
- Real people in real environments
- Focus on skilled trades, industry, and hands-on work
- Prioritize authentic storytelling over stock imagery
MEDIA LIBRARY
What You Will Find
- Campaign videos
- Social media clips
- Printable materials
- Logos and brand assets
How To Use
- Download individual assets as needed
- Use full video files only, without edits or alterations
- Tag the campaign when sharing on social platforms
MEDIA USE AGREEMENT
By using Forge Your Future campaign materials, you agree to the following guidelines:
What You Can Do
- Share videos and assets on your website and social media
- Promote your involvement in the campaign
- Use materials for educational and awareness purposes
What You Cannot Do
- Edit, alter, or cut the videos in any way
- Use materials for paid advertising without approval
- Misrepresent the campaign or its intent
Ownership & Rights
All media remains the property of the Wyoming Department of Workforce Services and Kalen Marketing Solutions.
Ethical Use
All materials should be used in a way that reflects positively on the campaign and the communities it serves.
PARTNERSHIP
Want to Be Part of Forge Your Future?
We are always looking for partners who want to help shape Wyoming’s workforce.
- Participate in a video
- Share your story
- Support career awareness efforts